We’re in this together.
Our mission is simple: to promote and inspire kindness, empathy, and compassion in the pursuit of a happier, healthier, and more connected world for all.
Using strategies rooted in behavioral science research, our unique blend of programs and materials are intended to increase the presence of kindness and compassion in peoples’ lives. See Kindness Lab to learn more. See the Gallery to lift the spirit and change your own biology.
We’re all in this together–it is only together we can create a kinder world!
Use the site overview to the right as well as the dropdown menu at the top of each page to help you navigate through all the goodness. If you have any questions, ideas, concerns, compliments (we love compliments), or anything else you desperately need to share with us, please email us at [email protected]

About Us
People often ask us who we are, and why we do this. The short version: we’re a father-and-son team with the shared belief is that kindness isn’t just nice, it’s necessary. Want the long version?
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Programs
Kindness can’t just be discussed—it has to be experienced. Our innovative programs encourage young people to explore kindness collaboratively and through their unique lenses, promoting teamwork and engaging communities. Come see what it’s all about!
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Spread Kindness
A key part of our mission is spreading kindness. To do so, we need your help! Share your pictures, videos and stories of kindness with us – and the world – to inspire and uplift others. You can make a difference!
SUBMIT

Kindness Lab
Kind isn’t just a four letter word. The experience of kindness affects our minds, bodies and spirits in meaningful ways. Visit our lab to learn more about the science of kindness and our own original research.
CLICK HERE

Join Our Network
Making kindness a bigger part of your life is now easier than ever! Simply join our network to be part of the movement, receive uplifting stories, and learn about the latest research in kindness.
JOIN US
Featured Content
Shared Ways Of Spreading Kindness
Kindness exists in many different forms. We want to see them and share them with as many people as possible! That is a great way to help the world be a kinder place. So if you have a kindness photograph, video, or story to share, please submit! By doing so, you will be a change agent for a kinder world and have given a gift to many others.
Picture a Better World.