Comfort as a Tool for Compassion

#NiceWork! Post 15 Tuft and Needle is a national mattress company on a mission to spread compassionate comfort. The company is an innovator in both premium mattress production and providing those in need with a great night’s sleep.  By donating mattresses and profits to local charities and causes, Tuft and Needle is strengthening communities and engaging customers at the same time.  

Valuing transparency and teamwork, Tuft and Needle founders, Daehee Park and JT Marino, have assembled a team of entrepreneurs dedicated to making a positive impact. Melanie LaDue, a member of the Tuft and Needle team, told Envision that Tuft and Needle, “has been intentional in making social mission and the community the heartbeat of our company.”  In order to engage customers and donate mattresses, Tuft and Needle has pioneered a unique return policy. If a customer chooses to return a mattress, the mattress isn’t returned to headquarters. Instead, the company works with individual customers in order to donate the mattress to local charities and nonprofit organizations such as St. Vincent de Paul Society in Phoenix, AZ. Of course, Tuft and Needle still redeems the customer for the cost of the mattress.

In addition to return donations, Tufts and Needle supports communities by partnering with a variety of nonprofits and charitable organizations such as, UMOM, Chrysalis, Ronald McDonald House Phoenix Charities, firehouses, and schools nationwide.  Through Tuft and Needle Gives Back program, partner schools are able to absorb 25% of profits from mattresses ordered by anyone affiliated with the school, from parents to teachers. Recently, Tuft and Needle even made a large-scale donation to help Hurricane Harvey relief efforts in Houston.

The social mission of Tuft and Needle is embedded within all of the staff acting from the belief that, “values aren’t what you want to be, it’s who you are…we’re going to take the spirit of [Tuft and Needle] and find more problems worth fixing…we’re just getting started,” founders Daehee Park and JT Marino say in their “Our Story” video on the Tuft and Needle’s website.

If you are in need of a better night’s sleep, check out Tuft and Needle’s mattresses: https://www.tuftandneedle.com/. Think of innovative ways to spread kindness and continue to positively impact your community!

Great Harvest Bread Warms the Hearts of Anchorage Residents

#NiceWork! Great Harvest Bread in Anchorage, Alaska  does phenomenal business. For the past several years, it’s held the top spot in sales for restaurants in Anchorage. But their success can’t simply be explained by their infamously fresh and organic bread. Anchorage owners Barb Hood and Dirk Sisso believe that 90% of sales are due to the restaurant’s connection with the local community. Anchorage residents know that a purchase at Great Harvest Bread is a purchase that supports Anchorage.

Great Harvest Bread, a franchise, with over 100 locations throughout the United States is unique.  The company doesn’t solely focus on profits. In fact, the company’s tops priorities, aside from making delicious bread, are freedom and people. The parent company encourages each individual branch to do what’s best for their location and connect to their customers in a unique and personalized way. That’s why to many Anchorage residents, Great Harvest feels like home.

Ever since the Barb and Dirk opened shop in 1994, they’ve been a community favorite. They’re probably most well known for their generosity of spirit. As Bonnie Harry, an employee of Great Harvest, explained, “It’s not for show. They do it because generosity to others is part of who they are. The fact that it benefits the business is a bonus.”

Barb and Dirk’s generosity radiates through Great Harvest. They’re frequent donors, and they let the community choose where a large portion of their donations go by encouraging Anchorage residents to submit requests to support local events. Over the years, they’ve supported hundreds of events including annual fundraisers for Breast Cancer and Leukemia research. The restaurant is also an official partner with three schools: West High School, Romig Middle School and North Star Elementary, where they support school events with bread and cookies.

Great Harvest may be most famous for their exceptionally large free samples. When speaking with Envision Kindness, Barb explained an instance in which a young girl came to the counter to get a free sample. She returned again a few minutes later to get another. When Barb saw this, she encouraged the girl to bring a third piece back to her mother. Upon hearing this, the mother burst into tears. “You never know where people are coming from,” Barb explained. “So, you just try to do your best.” Two families have even come up to Barb to tell her how important this free bread has been to them during tough times over the years. Great Harvest also donates unsold items to the local food bank, Beanz Café, each day.

Barb and Dirk even lend out their restaurant’s space. They have made their shop into a community center, helping local artists display their work and hosting open mic nights for poets, musicians, and others.  This personalized engagement with customers and customer values has allowed Great Harvest to become a cornerstone in the community.

Outside of Great Harvest, Barb is known for taking pictures of underrepresented populations and telling their stories. Dirk is currently serving as president of the local neighborhood Basher Community Council, working to protect natural places among other things. Dirk carries his interest in environmental protection to the bakery. Great Harvest has received Green Star’s award for environmental responsibility, a shining example of an eco-friendly business.

Inspired by Barb and Dirk’s Great Harvest in Anchorage? No need to fly to Alaska. Check out what your local Great Harvest is up to these days. No Great Harvests near you? Think about what can you can do to be help others in your community.