Turning Passion into Action with Forrestall Consulting

Kind Business #16

Forrestall Consulting is a successful social media marketing firm in Pasadena, CA. Led by Shanna Forrestall, the company has been incredibly successful, producing digital content for major TV networks, from TruTV to the History Channel. Shanna brings a special energy to her work. In all of the content she produces, she works to highlight the humanity in others. Her company has even created projects that work to humanize social media marketing, including her presentation on “Finding the HUMANity in Social Media & Marketing.”

Shanna has made it her mission to make Forrestall Consulting a force for social good.  Most notably, Shanna has involved her company in a number of domestic disaster relief efforts in Southern Louisiana and Texas.  Born and raised in Louisiana, Shanna has a special place in her heart for those affected by natural disasters.

By partnering with organizations like Crowd Relief, the Texas Navy and the Cajun Relief Foundation, Forrestall Consulting has been able to gather supplies, solicit corporate donations, and create films targeted at motivating potential volunteers.  Shanna’s ability to see the humanity in others has allowed her to create moving content from these disaster situations. Her videos have been integral in recruiting on-the-ground volunteers and necessary aid for these disasters.

Between September 2016 and December 2016, Forrestall Consulting raised $150,000 in resources and cash donations to assist flood victims with recovery though Launch Louisiana due to the 2016 floods.  

During a natural disaster, Shanna feels that it’s important to focus on low-income areas first, as the people living in these areas can sadly be the first to be forgotten. Shanna explained to Envision Kindness that she tries to mobilize her team and others to work with special needs individuals, the elderly and veterans when doing her on-the-ground disaster relief efforts.   Shanna also frequently hires her camera crew from Actors for Autism, an organization that works to empower those who are on the autistic spectrum.

On top of their disaster relief efforts, Forrestall Consulting is constantly looking for new projects to get involved in. After taking a trip to Honduras with her father as a young girl, and seeing poverty up close, Shanna has made it a priority to help those in need.  Shanna recently organized a large art sale donation with international artists and she serves as the Glendale Hills Launch charity events coordinator.

Inspired by the work of Forrestall Consulting?  Think about how you can turn your passion into action. You can be the difference you want to see in the world.

Cultivating Local Kindness with We Olive Pasadena

Kind Business #17

Nice Work! When entering We Olive Pasadena, customers are greeted by the welcoming smiles of We Olive staff and the intoxicating aromas of locally sourced olive oil, vinaigrettes and wines. Owner Ervin Galvan is extremely passionate about the company’s quality products and providing local residents with healthy and delicious foods. But these products are not the only thing Galvan is passionate about; he is also dedicated to supporting the flourishing community around him. The company is constantly working to engage the residents of Pasadena and doing what they can to provide support. To Galvan, doing well and going good go hand in hand.

Galvan expresses in the “Our Neighborhood” blog that “Pasadena is an excellent home for We Olive because our values directly reflect what this city is all about. We focus on being involved in the community, providing a comfortable and educational atmosphere for shoppers, and an experience that is unique and exciting.” We Olive of Pasadena translates this community passion into initiatives that strengthen the city as a whole. One such event is We Olive’s Sunday Yoga and Mimosas. This initiative, put on in partnership with Lili yoga, donates proceeds once a month to homeless children in the Los Angeles Unified School District (LAUSD). This program supports 13,000 homeless students in in the LA area and works to maximize access to educational, social and enrichment programs for students.

The company also works to support organizations doing good work in Pasadena. Galvan has made it his mission to support those most in need of kindness. He frequently donates goods to local organizations including the Pasadena Humane Society, Outward Bound Adventures, and Friends in Deed which provides supportive services to homeless and at-risk Pasadena residents. Galvan is always on the lookout for new opportunities to get involved in the community.

Though Pasadena is their focus, the company also gets involved in national disaster relief causes outside of the community. We Olive Pasadena contributed to the Louisiana Flood relief efforts last year. They held an incredibly successful Mardi-Gras event in 2016 to aid those heavily impacted by the flooding in that region.  Most recently, Galvan held a fundraiser weekend in response to the growers who were affected by the devastating fires in Northern California.

Businesses like We Olive Pasadena are leading examples of Capitalism with a Conscious. Be it large initiatives responding to natural disasters or involvement with local nonprofits such as Actors for Autism, We Olive Pasadena is an agent of positive change.

If you or those you love are in the Los Angeles/Pasadena area, stop on by and experience the kindness of We Olive first hand. Not in Southern California? Cultivate kindness within your communities and nominate other Kind Businesses supporting local development!

Comfort as a Tool for Compassion

#NiceWork! Post 15 Tuft and Needle is a national mattress company on a mission to spread compassionate comfort. The company is an innovator in both premium mattress production and providing those in need with a great night’s sleep.  By donating mattresses and profits to local charities and causes, Tuft and Needle is strengthening communities and engaging customers at the same time.  

Valuing transparency and teamwork, Tuft and Needle founders, Daehee Park and JT Marino, have assembled a team of entrepreneurs dedicated to making a positive impact. Melanie LaDue, a member of the Tuft and Needle team, told Envision that Tuft and Needle, “has been intentional in making social mission and the community the heartbeat of our company.”  In order to engage customers and donate mattresses, Tuft and Needle has pioneered a unique return policy. If a customer chooses to return a mattress, the mattress isn’t returned to headquarters. Instead, the company works with individual customers in order to donate the mattress to local charities and nonprofit organizations such as St. Vincent de Paul Society in Phoenix, AZ. Of course, Tuft and Needle still redeems the customer for the cost of the mattress.

In addition to return donations, Tufts and Needle supports communities by partnering with a variety of nonprofits and charitable organizations such as, UMOM, Chrysalis, Ronald McDonald House Phoenix Charities, firehouses, and schools nationwide.  Through Tuft and Needle Gives Back program, partner schools are able to absorb 25% of profits from mattresses ordered by anyone affiliated with the school, from parents to teachers. Recently, Tuft and Needle even made a large-scale donation to help Hurricane Harvey relief efforts in Houston.

The social mission of Tuft and Needle is embedded within all of the staff acting from the belief that, “values aren’t what you want to be, it’s who you are…we’re going to take the spirit of [Tuft and Needle] and find more problems worth fixing…we’re just getting started,” founders Daehee Park and JT Marino say in their “Our Story” video on the Tuft and Needle’s website.

If you are in need of a better night’s sleep, check out Tuft and Needle’s mattresses: https://www.tuftandneedle.com/. Think of innovative ways to spread kindness and continue to positively impact your community!

Kind Cotton: Inspiring Fashion that Gives

#NiceWork! In Sarasota Florida, a kind teacher is on a mission to promote both child literacy and good fashion. Kaitlin Lambert, teacher Alta Vista Elementary School in Sarasota, Florida, is working to provide books for children who need them the most.  In order to fund her operations, she’s utilizing her fashion sense to sell inspiring t-shirts online. Together, her business is called Kind Cotton.

Kaitlin has always made it her mission to help individual students grow as readers. “There is nothing in the world that compares to watching 18 kids’ eyes light up with curiosity as the pages of a book turn.” she explains in Kind Cotton’s blog. Still, though many of her students enjoy reading at school, they haven’t always been able to read at home. At Alta Vista Elementary, 97% of students fall below the poverty line. According to the Children’s Literacy Foundation, 61% of low-income families do not have any age appropriate books in the home. “Parents [in poverty] are stretched to work three jobs simply to ensure their kids have a place to live and a meal to eat,” Kaitlin explained to Envision Kindness.

A 20-year international study found that access to books in the home is a huge indicator of academic success. In fact, books play an even larger role in predicting future academic success than parent education level. So, Kaitlin started buying books for students on holidays or special occasions. She would even give books to students when they showed a particular interest in a book in her classroom. But Kaitlin wanted to do more. The 2010 U.S. census found that about 1 in every 5 children in the United States are living in poverty. So, funded by an Indiegogo campaign, Kaitlin founded Kind Cotton. The company uses a 1-to-1 model; for every item purchased on the Kind Cotton website, a book will be donated to a child in need.

Kind Cotton cares about making lasting impact on children’s lives. Kaitlin and the team want to make sure that the books they give stay in the households that need them most. In order to address this need, Kind Cotton has recently partnered with the Boys and Girls Club of Newtown Estates Park. Every month (starting this November), Kaitlin will spend time reading with Kindergarten and First Grade students. Each month will focus on a new book. At the end of every event, each child will get to go home with a copy of the book. Kaitlin purchases the books from Scholastic for a great discount. In the future, Kaitlin hopes that Kind Cotton will be able to broaden its reach by working with other groups such as the Sarasota Housing Authority. Kind Cotton is also working on developing parent information nights to help parents support their children become successful readers.

The young company is even getting involved in the community in other ways. Kind Cotton has already given $400 to Irma relief efforts at Lake Trafford Elementary School.

Inspired by Kaitlin and Kind Cotton’s work? Support child literacy and check out their online store. Your life and experiences are unique and valuable. Leverage your skills to help those in need around you.  

Kind Business Number: 14

Store Rooms Self Storage Is a Platform for Kindness

#NiceWork! When confronted with the devastation of hurricane Maria, Store Rooms Self Storage in Marlborough, MA served as a venue of kindness for those most in need. Locally owned since 1996, Store Rooms Self Storage values service in and out of the community.  

Suffering from the destructive path of hurricane Maria, Puerto Rico is left in critical condition. As a response, charitable organizations throughout the world are dedicating their time to relief efforts to fulfill the basic needs of those impacted in the country. One nonprofit organization answering this call is SMILE mass, whose primary mission is to work with surrounding recreational facilities to make day trips and vacations accessible to families with disabled members. Through their work, SMILE mass is providing happy and healthy memories to families living with children or adults with disabilities.

Called to action, SMILE mass and Store Rooms Self Storage partnered with one another to hold a food and water drive in efforts to aid those most in need of kindness within Puerto Rico. When asked what inspired the business to take action along with SMILE mass, Sarah, a representative of Store Rooms Self-Storage, explained to Envision Kindness that it was necessary to take action and assist in any way they could, in order to further contribute to the relief efforts for Puerto Rico.

Donating boxes, tape, plastic bags and their property, Store Rooms Self Storage served as the platform for the massive impact made by SMILE mass. Through several donations, the drive for Puerto Rico resulted in over 120 large wooden pallets being stacked with food and water for the country.  Working with Homeland Security and Governor Chris Sununu of New Hampshire, the donations from the event will be sent to those most in need in Puerto Rico. Aside from this most recent effort, Store Rooms Self Storage has held numerous charitable events over the years, including drives to support Toys 4 Tots and their One Warm Coat. Store Rooms Self Storage provides kindness to those most in need. The business is quick to take action positively impacting the world around them.

To learn more about Store Rooms Self Storage and SMILE mass visit their websites: https://storeroomsselfstorage.com ; http://www.smilemass.org. Use your life as a platform for compassion and bring about positive change to those most in need of kindness.

CT Realtors Are Honoring a Life of Kindness

#NiceWork! Connecticut Realtors is a realty trade association based in East Hartford, CT that unites realtors all across the State. They have a long established culture of kindness, a legacy of the incredible life of former Executive Vice President, Harry “Bud” Wenz. A WWII veteran, State Representative, and compassionate human being, Mr. Wenz exemplified kindness.  His friends and colleagues described him as warm, caring, and sincere with a great sense of humor. He truly cared about his impact in the world. Not only was he in the leadership of CAR (Connecticut Association of Realtors), he was also very politically involved. During his time on the General Assembly, Bud originating a bill that raised licensing standards for real estate brokers along with requirements for both prerequisite exams and continued education. Since his passing in 2008, CT realtors have worked to honor his memory. What originally started as the “Good Neighbor Awards” has since transformed into CT REALTORS Random Acts of Kindness Day on September 21st, Bud’s birthday.  It has become an annual event since 2016.

During Random Acts of Kindness Day, members of CT Realtors are encouraged to perform at least one random act of kindness. This year, Lisa Governale of CT Realtors told Envision that, “CTR staff painted ‘kindness rocks’ with uplifting messages.  We distributed the rocks in a little garden at Nevers Road Park in South Windsor with a sign encouraging anyone who needs a little lift to take a rock.” The rock initiative has been hugely successful. Lisa Governale told Envision that “when a CT realtor staff member went the following week to take a walk through the park all of the rocks were gone.”

Along with Kindness Rocks, staff members have posted messages honoring Mr. Wenz and have contributed to CT Realtors Care. The foundation was established by CT Realtors as a way to formalize their philanthropic efforts and respond to natural disasters. Since its foundation in 2009, the nonprofit has donated generously to help those in the community and beyond. Initiatives they have undertaken include “Dog Days of Summer” where members collect items for animal shelters as well as various donation drives to give children in Connecticut’s homeless shelters a Paddington Bear. Most recently, they’ve matched 100% of donations to help hurricane Harvey victims, raising $10,290 and donating a total of $20,290.

Community members and all those aware of CT Realtors Act of Kindness Day are encouraged to live a life promoting kindness. On the CT realtor’s website, there is a list of kindness ideas, facts, and quotes so anyone can become an agent of kindness. “Smile at someone on the street, just because,” number 16 reads. Like a simple smile, CT Realtors spread kindness throughout their community.

To learn more about CT Realtors Random Acts of Kindness Day or if you’re in need of kindness inspiration, visit their website. One kind act can change a life. I challenge you to perform a random act of Kindness right now and share it with Envision. Together, we can show the world how abundant kindness is.

Smile It Forward with Behl Orthodontics

#NiceWork! Dr. Yugal Behl, an orthodontist in Hampton Roads, VA wants all of his patients to have a beautiful spirit and smile. To do so, Dr. Behl recently launched “Smile it Forward,” a creative and generous program designed to give kids who do good in their communities a life changing reward: free braces.  

Even after insurance, braces can cost between $3,000 – $7,000.  For most families, any financial assistance helps.  “I want to pay it forward with this initiative and give deserving kids, no matter their financial circumstances, the opportunity to enjoy the benefits that orthodontics can provide,” explained Dr. Behl.

Dr. Behl has been involved with a similar program called Smiles Change Lives. This wonderful organization helps provide braces for young people who cannot otherwise afford them. Inspired by their work and by the transformations he observes in his patients every day, Dr. Behl decided to create a similar program. “One of my favorite things about being an orthodontist is watching the confidence grow from non-existent before braces to beaming after braces,” says Dr. Behl.  

As part of the financial coverage, Behl’s program requires patients to be active members in their schools and communities. Recipients of the award are chosen based on financial need as well as community involvement. Staff reviews patients’ stories and chooses a winner based on a combination of these factors. Because Dr. Behl helps his patients feel confident with their smiles, it’s only natural for him to encourage them to smile it forward. Behl encourages young people to get involved with local nonprofits, food banks, animal shelters, or any other community organization that works to help others. “The stories that are coming in are so heartwarming,” Brittany Graff of Behl’s marketing team explained to Envision Kindness.

Dr. Behl has been involved with the community since the beginning of his first practice back in 2010 after completing his degree at Boston University. He has always been focused on creating a practice that values compassion. Behl Orthodontics continuously donates and sponsors community events, drives, and school functions. In fact, they encourage community members to reach out to them to request sponsorship on their website for causes that are important to them. They’ve been especially involved with helping military families. By getting involved with Military Bridge, the practice was able to give those who have been involved with the military $1,000 off braces this May. Because the promotion was so popular, they extended through June. Today, Dr. Behl has 8 practices in Hampton Roads, from Yorktown to Chesapeake.

We hope Behl Orthodontics continues to grow, helping kids gain confidence and Hampton Roads communities flourish. Dr. Behl and his incredible staff show us that when businesses give back to their communities, everyone benefits. Thank you, Behl Orthodontics for doing such kind work!

Wasserhund Brewing Co. Brings the Community Together through Good Beer and Great Causes

#NiceWork! After taking a trip to Germany, the owners of Wasserhund Brewing Co. turned their passion for good times, great people, and German beer culture into an opportunity to serve the community in Virginia Beach.

Before opening Wasserhund, owners Aaron and Christine Holley spent five years in Northern Virginia where Aaron was on active duty in the US Navy and Christine was an engineer in the semiconductor manufacturing industry. Now, Aaron and Christine are all about serving their hometown. “My husband and I opened our business back in the community that we both went to high school in. We knew that we wanted to raise our family here and build our business. Being good stewards of the community is important to how we live our life,” Christine explained to Envision Kindness. The couple has turned their passion for bringing people together into their life’s purpose.

Wasserhund Brewing Company is committed to making the Virginia Beach community stronger, closer, and better supported. One of their primary avenues of support comes in their financial donations. The brewery donates 5% of each month’s revenue to a cause chosen by a customer. August’s cause of the month was dedicated to the ALS Association whose works to “discover treatments and a cure for ALS, and to serve, advocate for, and empower people affected by ALS to live their lives to the fullest.” As of September 2017, Wasserhund has contributed $76,197 since its opening to a wide variety of locally impacting charities.

Alongside their financial contributions, Wasserhund Brewing Co. donates time and resources to events centered around charitable and community organizations. A portion of proceeds from these events also go to support the groups. One such event, the Beer, Dogs, and Veterans festival, benefited the nonprofit Dogs on Deployment in its efforts to care for the pets of those who have been deployed. The brewery has also supported groups like Lady’s Grace, a nonprofit dedicated to helping military families, by hosting the Hampton Roads BBQ Wars and VB Jaycees, a group that provides development opportunities to young people, by hosting an Anti-Valentine’s Day event.

If you are in the Virginia Beach area and want to support the cause of the month and have a taste of German beer culture step on into Wasserhund Brewing Co. To learn more about their contributions and upcoming events visit their Website, Facebook, Instagram and Twitter pages!

Take time to discover your passion and use it to create a kinder world.

Kaladi Brings Good Feels and Close Community to Alaskans

#NiceWork! Born as an espresso cart in 1986, Kaladi Brothers Coffee has grown to be a staple of Alaska. Today, Kaladi has fourteen locations across the State and one in Seattle, and they produce almost a million pounds of coffee every year.

How did they do it? On top of roasting and brewing fantastic organic beans, Kaladi cares about its customers. Former owner Mark Overly explained to the Alaska Dispatch News that, “[The community aspect] was [always] the intention of the business…And [we knew that] everything would follow that.” As a “catalyst of community,” the shop is incredibly dedicated to supporting and growing the communities they serve.

Kaladi sponsors countless community events, drives, and causes. By teaming up with other local businesses and nonprofits, Kaladi is able to put on incredibly fun and generous events to benefit Alaskans. One such event was for a launch party for Read on the Fly. The event, sponsored and hosted by Kaladi, called on community members to donate children’s books. They turned this donation drive into a party for the whole community along with free hot dogs provided by Phat Kid Food Truck and a craft station put up by the Anchorage Community House.

Kaladi is incredibly generous in its coffee and gift donations. From offering free coffee for moms on Mother’s Day to donating gift baskets to local drives and auctions, Kaladi is constantly finding new avenues to give their support. They’ve donated money to the University of Alaska Anchorage Debate Team and the Anchorage Running Club. Kaladi’s marketing team estimates that Kaladi supports around 250 events per year. Along with the work of their Community Cafe and other donations, this comes out to about $150,000 in donations every year.

Across Alaska, Kaladi is famous for their Community Cafe. This cafe-on-wheels travels around the state to spread its warmth. They’ve been there to meet parents with a free 12 oz cup of coffee when dropping off kids at their first day of school or to provide free espresso at the Pride Parade and at events for the Anchorage Motorcycling Community. No matter the gathering, Kaladi shows generosity to all community members. By using the hashtag #FollowTheRedGoat, inspired by their Red Goat logo, Kaladi has gained huge popularity across Alaska. When the Red Goat comes, everyone knows that warmth and community come along with it.

Kaladi is also famous for bringing the community together in their open and shared community spaces. Spaces are used for just about everything, from family gathering and group meetings to art shows like Susitna Elementary Student Art Show. They currently have 3 large community spaces at their Brayton, Downtown and Soldotna/Sterling Highway locations.

Kaladi support groups like the Cook Inlet Tribal Council. They provided the coffee for their Native Youth Olympics and they purchase wholesale goods, such as sandwiches and baked goods, from their Chanlyut program. The program gives residential, vocational, and educational support for participants to overcome challenges such as reintegration post incarceration, addiction, and homelessness.

“Kaladi is an industry leader when it comes to coffee, community and customer experience,” customer Seth Stetson said.

So, if you ever find yourself up North, drop on in to enjoy a cup of joe at Kaladi. Your dollar supports a company that works to support you.

Bennett’s Books: A Bookstore by the Community, for the Community

#NiceWork! When you enter Bennett’s Books in Deep River, CT, you’ll find nothing but cozy. Between narrow corridors and massive columns of books, you’ll meet the warm and welcoming owner, Colin Bennett. These days, it can be difficult to find independent bookstores like Bennett’s. With e-readers and large chains, it’s almost impossible for small stores to compete. Luckily, Bennett found a creative (and compassionate) solution— he involved the community. He operates the store as a CSB, a Community Supported Bookstore.

“Our…program is the only such program in Connecticut, in fact, as far as we know, it is one of only three in the entire country,” said Bennett in an interview with Zip06.com. Most of the books in the store are donated from community members, and Bennett works tirelessly to return the favor.  In fact, this entire bookstore is centered around one thing: the community. Bennett is on a mission to promote affordable literacy. Everything in the store sells for $10 or less (though most books are $5 or under). He also has a laundry list of promotions, from a free book on your birthday to encouraging the exchange of a canned good for 10% off your purchase. All donations go to Shoreline Soup Kitchen.

Bennett is involved in a number of community-focused causes. Not only does he donate much of his proceeds, he also encourages customers to donate whatever they can. He’ll encourage different items during different times of the year, from hats and gloves to boxtops. One of his Facebook posts even calls on community members to collect acorns for the town’s squirrels because of limited access to natural resources.

When you meet Bennett, you’ll realize that he is not only fascinating, he’s fascinated. He tries to read a book a week. In fact, the idea for this bookstore started back in 2000, when Bennett started selling books from the trunk of his car to finance a road trip across the country. He estimates 40% of all stock comes from his own personal collection.

Bennett is also passionate about the environment, peace, and love. His bookstore might be most well-known in Deep River for their infamous Vigils for Kindness. Every Friday from 5:00-6:00, dedicated community members gather with peace and love signs in the town center. They do it to remind everyone of the importance of kindness, compassion, and community. Brandy Richards, Killingworth resident, explains that there is something magical about the smiles you see in the cars driving by during the Vigil. Bennett has been involved in a number of environmental organizations, including his role as the founder and director of  the Great Land Conservation Trust. He also hosts a “green” drinks get-together, where interested people come to discuss environmental issues while enjoying eco-friendly refreshments.

Moving forward, Bennett says he’d like to support more member-voted initiatives. “I would like to get to a point where profits over what are needed to keep the bookstore running can be given to social justice organizations or to community organizations—I would love to sponsor a little league team,” (Zip06.com).

In the Deep River area? Come stop by the store! Inspired by this story? Look around you. What can you do to get more involved in your community? Kindness is connection and community.

Photo Credits: Thanks to Brandy Richards (Envision Kindness), Bennett Books, and Catherine Avalone (New Haven Register)