Our aim is to share images of kindness with as many people as possible to inspire more kindness. We also know that these images make people feel good. We include it as part of the contest so that you can inspire your own family, friends, and network with your good work. As we value what the public thinks, we have also created an award for Public Choice to celebrate that, too. And for photos that are terrific but don’t receive a high number of public votes, we will also select 40 additional finalist images that were not included in the top vote recipients. So there is more than one way to be selected as a finalist!