- To increase awareness of the kindness and compassion around us by capturing photos demonstrating these virtues
- To educate and inspire the general public through wide sharing of the impactful content generated by the program
- To engage photographers to be an integral part of this transformational program and both recognize and reward them for their efforts
- To create more joy, harmony, connection, collaboration, gratitude, and compassion through these photos
- We use the best of the images to share with others by streaming them directly into places of higher stress. There is much science behind this.