In

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  1. To increase awareness of the kindness and compassion around us by capturing photos demonstrating these virtues
  2. To educate and inspire the general public through wide sharing of the impactful content generated by the program
  3. To engage photographers to be an integral part of this transformational program and both recognize and reward them for their efforts
  4. To create more joy, harmony, connection, collaboration, gratitude, and compassion through these photos
  5. We use the best of the images to share with others by streaming them directly into places of higher stress. There is much science behind this.

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